Online Reservations System “NT-GOLF OPEN”
The mastermind of a coup
In 2001, SANWA SYSTEM CO., LTD. led their clients’ companies to enjoy a big success in attracting customers through their own website. It attracted more than 2000 visitors per month to make reservations via internet for a golf course with 18 holes.
“NT-GOLF OPEN” works in conjunction with the golf course management mission-critical system “NT-GOLF21” and stores data in one place. The new version “NT-GOLF OPEN Ver. 2” is the sophisticated online reservations system, which has improved usability.
1．1.High repeat rate
Golfers tend to play golf courses that are in or near to their local area. According to our surveys, 43.3% of reservations are made by repeat customers, who contributed to 68.7% of sales.
2．1.Many problems
In 2001, golf clubs relied on portal sites to attract customers. However, there are many problems with this.
- ・Customers’ email addresses are not stored at golf clubs.
- ・It was hard to make brand differentiation.
- ・It made operations complicated.
- ・The commission charge has to be paid, even though repeat customers make reservations on the portal site.
- ・It cannot make service differentiation to members.
The online reservations system is very effective for customer retention especially in those cases where golf clubs have many repeat customers. In addition, “NT-GOLF OPEN” works in conjunction with golf course management mission-critical system “NT-GOLF21” as a CRM system. By using our system, golf clubs have satisfied their golfers and are able to attract more customers, while reducing costs tremendously. As a result, our systems have a reputation for producing high returns on investment.
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